Land-based casinos were called just “casinos.” Now with the rise in popularity of the online casino, when you just say casino, it can mean either of them.
There is no bigger testament than this about the fact that Land Based Casinos have lost a significant market share to online rivals.
We here at Baazi247, get new customers every day that were tired of land casinos in India and wanted a taste of the future.
With that in mind, we figured it is time to think long and hard about the future of land casinos and what they will look like in the years to come.
In this article, we will look at the current scenario, trends and try and predict the future of these houses of gambling.
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With that out of the way, let’s get into the matter at hand, the future of land-based casinos.
Threat from Online Rivals
Online Gambling is the major threat to brick-and-mortar casinos. Online Casino’s popularity soared slowly as more and more people got connected with the internet. It is still growing now that the internet has become a major part of everyday lives.
So, what exactly got casino players hooked to this new way of gambling? Well, experts believe that the rise of online casinos is no different than the rise of online commercial websites such as Amazon. They gave the user something new without having to do anything extra, in fact doing even less.
People were frustrated that they had to take time out of their busy schedule to pick up a pair of jeans and that store wouldn’t even carry the jeans in question. All that effort for nothing. What Amazon did differently was that people could come home from their work and pick out a pair of jeans while they were having their milk and cereal.
Similarly, going to the casino used to be this whole thing. You got dressed, made plans together with your friends as society presumed you to be a gambler if you went to the casino alone. Taxi rides, booze, people, you didn’t want any part of that. What you wanted was to play a couple of slot machines and a couple of hands of Blackjack and call it a night.
Well, online casinos let players have that. Moreover, they give an interesting spin to land casino games. Players could now play their favorite game while playing their favorite songs on TV from the comfort of their couch.
It was like kicking when they are down. Casinos were already facing record low turnouts and then to make matters worse, the Covid-19 pandemic happened.
This not only made things hard for casinos in the short-term, which of course it did, but it also compelled casino businesses to think twice about where they are headed. Thousands of workers were laid off and the places were closed off the year on end. Even when the reopening happened after about 1 and a half years of lockdowns, the people were wary about returning to casinos. Some casinos opened back with strict social distancing guidelines and masks mandates. Not surprisingly, their financials were in the ruins.
What made matters worse for the land-based casino in this pandemic is that it turned even anti-online casino people into online casinos. They were left with no choice.
Across the world, online casinos saw from 50-200% increase in new sign-ups. If there is any industry that outdid itself because of this pandemic, it’s the online casino industry.
The Good Parts
It’s not all doom and gloom for online casinos yet. There are some things which are going in their favor.
Many major online casino houses have made a switch or have an adjacent online platform to keep their business afloat. They are pretty much out of harm’s way. The casinos which haven’t done that are surely thinking about doing that.
Another thing that is going in land-based casinos’ favor is that people are waking up to the fact that technology is getting out of hand and we as a society need a reconnection with one another in real life, not through our screens. Therefore, people are trying to get more out and spend some quality time with their friends and families. For most people, the casino is the choice.
Whatever you may think about the land-based casino, they are in a bind and different casinos will take a different route to get out of the bind. One thing is for sure that the casinos will be more and more integrated with the technology. Expect VR casinos, casinos tailored to your taste among other things in the near future.
As for now, they will stay, try and stop bleeding money and customers. They seem to be doing well for now, but they are bleeding nonetheless.
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